Project Name: ELEY Learn Campaign
Project Tagline: What Does It Take To Be an Olympic Champion?
Project Engagement Goals: ELEY wants to engage Experticity audience members by focusing on the superior quality of their ammunition and then testing their product knowledge.
Project Summary: We interviewed Olympian shooter Jamie Corkish and got her take on how ELEY helps her perform her best when training to earn Olympic Gold. Using quotes and product information we created an e-learning campaign that focused on the benefits of ELEY Ammunition over its competitors, and how it performs in an Olympic setting.
My Responsibilities: Research, brainstorm, and design/develop a learn campaign for ELEY based on the brand's engagement goals with the Experticity audience.
Platforms: Webapp, Tablet, App, and Desktop
Design Tools / UX Methods Used: Photoshop, Sketch, Illustrator, HTML/CSS, pen/paper
Key Performance Metrics: 5-10 minutes of engagement
Team Members & Collaborators: UX & Interactive Designer: Heather Romney (me), Instructional Designer: Alex Nygaard