Project Name: Marpac Learn Campaign
Project Tagline: Get some Zzz’s
Project Summary: Marpac wants to engage the Experticity audience, by educating them about the benefits of a good night of sleep and how Marpac’s product, the Dohm, helps them achieve that goal. We decided to do our own case study by keeping a sleep journal as we tested out the the Dohm. My role was to research, design, code and test all UIs related to the project. I collaborated with instructional designers to launch this project.
My Responsibilities: Research, brainstorm, and design/develop a learn campaign for the Dohm based on Marpac’s engagement goals with the Experticity audience.
Platforms: Webapp, Tablet, App, and Desktop
Design Tools / UX Methods Used: Photoshop, Illustrator, Microsoft Word, pen/paper
Key Performance Metrics: 5-10 minutes of engagement
Team Members & Collaborators: UX & Interactive Designer: Heather Romney (me), Instructional Designer: Jeff Ortiz