Project brief: Create an app for Archive of our Own that is intuitive and addresses common user issues with fan fiction reader apps.
Responsibilities: UX, design, prototyping, & testing.
Tools used: Pen and paper, Sketch, Photoshop, Google surveys
Project Name: Hiya Dial Screen User Interface
Project Summary: Redesign Hiya's dial screen to be more visually appealing while still having the same functionality.
My Responsibilities: Mockup a proposal for a more visually appealing design using the existing content and features on the current iOS app.
Platforms: iOS App
Design Tools / UX Methods Used: Pen and paper, Sketch, Marvel
Key Performance Metrics: Ability to look up your contacts phone numbers without leaving the dial screen.
Daily UI #54: Confirmation Screen. The challenge was to create a clean UI that can be used for purchasing concert tickets.
Project Description: Experticity Learn campaign for a family-owned, Italian boot maker featuring an inline clickable link that opens up a “deeper dive” box.
Responsibilities were: overall content, wireframes, interactivity, design, and coding.
Poster design concept for the rock band The National.
Project Description: Experticity Learn campaign for a Grand Trunk featuring clickable product cards, and custom product and lifestyle photography.
Responsibilities were: overall content, wireframes, interactivity, design, photography, and coding.
Project Name: Marpac eLearning Campaign
Project Summary: Build an eLearning module for Experticity members that illustrates how white noise machines help solve bad sleep hygiene by solidifying healthy sleep habits so that they can better recommend Marpac products to customers.
My Responsibilities: Brainstorm a storyline based on the client's engagement goals (the benefits of sleep health and product information), sketch, wireframe, and code final HTML/CSS/JS prototype and present to client for review.
Platforms: iOS & Android Apps, Desktop, Mobile
Design Tools / UX Methods Used: Adobe CS, Sketch, Marvel
Key Performance Metrics: Amount of edu-games taken, edu-game pass rate, and the amount of product seeded to Experticity members after taking the Marpac eLearning campaign.
Logo design and branding for Archive Recording studios.
User interface design for a login card, along with a style guide.
An in-progress, self-produced graphic novel comic loosely based on The Selfish Giant fairy tale written by Oscar Wilde.
Mixed media painting.
BBC Sherlock painting.
Learn campaign focusing on Deuter U.S.A.'s line of backpacks.
Responsibilities included: Overall concept, wireframes, interactivity, photography, and finished coded website.
Project Name: ELEY Learn Campaign
Project Tagline: What Does It Take To Be an Olympic Champion?
Project Engagement Goals: ELEY wants to engage Experticity audience members by focusing on the superior quality of their ammunition and then testing their product knowledge.
Project Summary: We interviewed Olympian shooter Jamie Corkish and got her take on how ELEY helps her perform her best when training to earn Olympic Gold. Using quotes and product information we created an e-learning campaign that focused on the benefits of ELEY Ammunition over its competitors, and how it performs in an Olympic setting.
My Responsibilities: Research, brainstorm, and design/develop a learn campaign for ELEY based on the brand's engagement goals with the Experticity audience.
Platforms: Webapp, Tablet, App, and Desktop
Design Tools / UX Methods Used: Photoshop, Sketch, Illustrator, HTML/CSS, pen/paper
Key Performance Metrics: 5-10 minutes of engagement
Team Members & Collaborators: UX & Interactive Designer: Heather Romney (me), Instructional Designer: Alex Nygaard